The Community Activator Coach Apprenticeship promotes, delivers and coaches fun, inclusive and engaging activities that help whole communities to change their behaviour and adopt and keep a physically active lifestyle. The aim of the qualification is to create a positive role model who builds a good rapport with customers – especially those who are young, inactive, or from low-income and marginalised communities. Learners will work alongside youth workers, the police, and community safety agencies to make neighbourhoods safer, as well as working alongside health workers to make residents fitter and healthier.
When competent, learners will be experienced working with a range of different communities and with a variety of customers, most of whom will be defined as inactive, sedentary or not doing enough physical activity in their lives. They will also have the knowledge, skills and behaviours to make communities and lives better through physical activity, organised play, and sport. The occupation exists within the sport for development sector that plays an important role in improving the health of the nation.