Marketing is the oxygen that feeds sales and raises the profile of all organisations.
The aim of the apprenticeship is to give the learner the knowledge skills and behaviours to help shape, support and deliver marketing plans, working in conjunction with a Marketing Manager who will define the overall marketing strategy. This apprenticeship will equip the learner with transferable skills such as creativity, communication and project management.
Marketing is vitally important to all businesses, providing insight to develop and deliver new products and services to meet ever-changing customer needs. It is the process of researching, developing, promoting, and distributing products or services through effective channels to engage with a range of target audiences.
Occupations in marketing span most industries and sectors, and the roles can sit within a specific company/agency that provides marketing deliverables and advice to external clients, or within an internal marketing team. This is generally an office-based role with field-based activities across a number of settings.